Importance of Graphic Design in the Web Designing Process

When you decide to design your website or get it designed by a professional web designer, it is important to consider the factors including navigation, quality of content and the aesthetics of the website. While the web designer has to take care of all these factors, the graphic design for the website should be given equal importance. Graphic images are the first thing a visitor notices on a website and it is because of the attractive graphic images that the reader is enticed to read the text.

A website designer, who may also be a graphic designer, has to blend the graphics in his web design to create an attractive websites that can hold the interest of visitors and compel them to revisit the websites. In the web design, the web page layouts, site plan and content are directly related to the graphic design created for the websites. The graphics have to be as good as other aspects of web design.

Let us see how the graphic design is linked with various factors of the web design-

Home Page- This is the most important web page of the site. It can make or break the website and so the graphic design on this page should be most attractive and effective. If the Home page is not attractive enough, the bounce rate would increase and the whole purpose of the website would fail. So it is important to have graphics that are attractive as well as informative enough to hold the visitors’ attention. Using colours and images that blend with the core message of the website is best way to make the website most effective.

Content- It is the content which talks about your company, products, services and work but reading long content can sometimes be boring. In order to make it interesting, the web design should be such that the readers are compelled to read the content. With the help of attractive graphic images, you can engage the customers and direct them towards the related content.

Brand Reputation- A good graphic design incorporated into the web design can lead to improved reputation of the company and its brand. The graphics such as logos lead to creation of brand identity and reputation building and so they should be designed carefully.

If the graphic design is blended with all these aspects of web design, the website owner can enjoy the following benefits-

A) Added visual appeal of the website: Colours and images are more attractive than texts and so the visuals are an important aspect of a website. It appeals to the aesthetic sense of the viewers and helps them to connect with the site.

B) User-friendly website: The aspect of usability is supported with the help of good graphic design. Besides other tools, graphic images can also make the website user-friendly.

C) Makes the site look more professional: Many times, despite a good web design and informative content a website fails to achieve the desired results. This is possible in the absence of a good graphic design. With effective graphics, the website can add a touch of professionalism.

Graphic images can be of different types including logos, graphic text headings, background images, photos, bullet points, image maps, divider lines and navigation buttons. The key is to make the graphics effective enough to induce the visitors to visit the website and revisit it.